New York City-based Widow Jane Distillery has announced the release of “You’ll Never Walk Alone,” a limited bottling to raise funds to support hospitality
An over-proof, ‘distiller’s choice,’ the bottling of their 10-year-old bourbon will raise funds to benefit the USBG National Charity Foundation and CORE: Children of Restaurant Employees. The effort intends to support hospitality workers experiencing financial distress as a result of the COVID-19 pandemic.
This 3,000-bottle release comes amid a resurgence of the virus in states across the country and the drying up of federal relief funds. The brand will donate 100% of the proceeds from sales of You’ll Never Walk Alone to COVID-19 relief and guarantees a minimum donation of $50,000.
and comes packaged with an enhanced label noting the relief effort and a label cut-out with the phrase “You’ll Never Walk Alone,” a direct message of support from the brand to bartenders in the United States.
“As the pandemic lingers on into the Fall, it’s clear that the need for economic support among hospitality professionals remains high,” said Lisa Wicker, Widow Jane Distillery President and Head Distiller. “At Widow Jane, our bartender and bar community are an important part of our frontline. We want them to know they are missed, that we are there for them and that ‘You’ll Never Walk Alone’.”
For more information go to widowjane.com