1800 Tequila have announced that they will be making their first professional football team partnership with the Los Angeles Rams
The two heritage brands, with award-winning credentials and historical roots in Mexico and Southern California respectively, 1800 Tequila and the Los Angeles Rams will unite to bring the best taste in tequila to gamedays. As part of the partnership, 1800 Tequila will offer the 1800 LA Rita, a speciality cocktail that can be enjoyed at-home by purchasing a bottle of 1800 Silver and following a version of the recipe on 1800tequila.com
“As 1800 Tequila’s first official football partnership, we raise a glass to the Los Angeles Rams and the opening of the new stadium,” says Mike Keyes, President & CEO of Proximo Spirits. “By becoming the Official Tequila of the team, we mark our long-term investment in the Southern California region, where we both share a passionate fanbase.”
In addition to the 1800 La Rita cocktail, the brand will be creating the ultimate tail-gate experience with 1800 Taco Tailgate. Taming up with LA-based creator and actor Travis ‘Taco’ Bennett and popular Mexican food truck Mariscos Jalisco, the contest allows lucky Los Angeles residents to win a visit from the 1800 Taco Tailgate for a doorstep delivery of 1800 Tequila cocktails and Mariscos Jalisco tacos on gameday. Fans can enter ahead of the Rams Week Seven game when they host Chicago on October 26th by posting on Instagram and Twitter with the hashtag #1800TacoChallenge.
“We proudly welcome 1800 Tequila as the Official Tequila Partner of the Los Angeles Rams,” said Jason Griffiths, Rams VP of Partnership Sales. “Our team values the deep-rooted Mexican heritage and category leadership 1800 Tequila brings to the table and we are excited to welcome them to the Rams family.