The team behind UKs London Cocktail Week have announced that they will stage a live event —with a few COVID inspired changes—later this year.
To help drive funds to the besieged service industry, London Cocktail Week will grow beyond their name. The event will last through the entire month of October. In addition, the popular Cocktail Village will take a one year hiatus for safety reasons.
“We’ve worked tirelessly for a decade to put our city firmly on the map as the cocktail capital of the world and we now occupy a unique position as the conduit between drinks brands, bars and thousands and thousands of consumers,” declared a joint statement from LCW Co-Owners/Organizers Hannah Sharman-Cox and Siobhan Payne.
“As such, we feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be.
We feel hugely grateful for the incredible backing of this mission from our sponsors and believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity.”
The event will focus on showcasing and bolstering London’s impressive roster of craft cocktail bars through drink tours, specials, on-premises activations, and a new virtual component.