Diageo has partnered with venture management company Pilot Lite to launch a plastic-free, paper-based bottle, which will debut with Johnnie Walker next year.
The bottle is the result of a new partnership between Diageo and Pilot Lite, called Pulpex Limited – a sustainable packaging technology company.
The paper-based bottle is made entirely from sustainably sourced wood. It will be fully recyclable using standard recycling collections.
Ewan Andrew, chief sustainability officer, Diageo, said: “We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking.
“It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”
Pulplex Limited has also created a partner consortium of FMCG companies, including Pepsico and Unilever, with more partners due to be confirmed later this year. These firms are also expected to launch their own paper bottles using Pulpex Limited’s design and technology in 2021.
Sandy Westwater, director of Pilot Lite, added: “We’re thrilled to be working with global brand leaders in this consortium.
“By working together, we can use the collective power of the brands to help minimise the environmental footprint of packaging by changing manufacturing and consumer behaviours.”