ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN Making A Stir

ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN

November 4,2020

Absolut has launched a global ad campaign ‘It’s In Our Spirit’ that celebrates the importance of meaningful connections in the lead up to Christmas.

“New research commissioned by Absolut reveals that 70% of Gen Z are craving real-life moments and despite being the most technologically connected, they are the loneliest generation ever,” said Marnie Corrigan, brand director at Pernod Ricard UK.

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“Our new high-impact campaign will inspire consumers to look forward to being together again and celebrate the great things that can happen when we come together in real life.”

The campaign features actress Tessa Thompson and music artist MNEK breaking out of the virtual world to enjoy a moment of togetherness in real life, culminating with the end line: “Can’t wait for together #IRL.”

The campaign follows a period of strong off-trade growth for the vodka category in the UK. Absolut grew off-trade value sales by 43.5% the 12 weeks to September 5, according to Nielsen.

 

ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN Making A Stir

TEAM BEHIND MAYBE SAMMY TO OPEN DEANS ON 22

November 24,2020

The Rat-Pack trilogy will soon be complete with news that the team behind Sydney’s award-winning bar, Maybe Sammy will open a third venue early next year.

The new venue, which has a working title of Deans on 22, is confirmed to be at the top of a new hotel on the corner of George and Hunter streets, in Sydney.

Deans on 22 will join Maybe Sammy. in the Rocks and the original venue in Surry Hills Maybe Frank. The venues are named after and a tribute to mid-century Rat-Pak entertainers, Dean Martin, Sammy Davis Jnr and Frank Sinatra.

Co-owner Vince Lombardo said: “We’ve partnered with TFE Hotels, it’ll really be something.”

Lombardo and his business partners have recently seen Maybe Sammy rise to the rank of #11 in the world, as well as winning Best Bar in Australasia and the Art of Hospitality award at the recent 2020 World’s 50 Best Bars.

ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN Making A Stir

SPEARHEAD GROUP TECHNOLOGY MIMICS EMBOSSED GLASS

November 20,2020

Food and beverage packaging innovation specialist The Spearhead Group has created a clear dimensional resin label for Cascade Moon, which replicates the appearance of glass embossment.

The resin label technology has previously been used for small ornamental applications but was not offered on large surfaces, such as wine and spirits bottles, until recently.

The Spearhead Group’s clear resin technology enables clients to make highly calibrated, real-time adjustments to packaging designs without the lag times and upfront costs of traditional glass embossment. The flexibility of clear resin also enables brands to develop designs with innovative visual effects that work on many types of shaped surfaces.

Lana Toler, marketing and innovations manager for The Spearhead Group, worked with Cascade Moon Whisky to use clear resin technology on the brand’s limited 200-case release of Cascade Moon Edition No.1.

Toler said: “Cascade Moon Edition No.1 is the first bottle to use our new clear dimensional resin technology and is thought to be the largest resin label mimicking clear glass ever produced.

“Our application of the ‘Cascade Moon’ name is seamlessly affixed as one sticker with a separation between each letter, enhancing the illusion of custom-embossed glass while avoiding imperfections such as air bubbles. Our team is proud to have the physical brand enhancement for Cascade Moon. We see this as a real market game-changer.”

ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN Making A Stir

P&O CRUISES CREATES ‘FIRST’ GIN DISTILLERY AT SEA

November 19,2020

British cruise line P&O Cruises has unveiled what is thought to be the world’s first gin distillery at sea and will produce a maritime-inspired expression with English producer Salcombe Distilling Co.

The world’s first gin distillery at sea is located onboard P&O’s new cruise ship, Iona, situated within the Anderson’s Bar and Library. The gin produced will be called Marabelle Gin (42% ABV), inspired by the Scottish island after which the 5,200-passenger ship is named.

Paul Ludlow, P&O Cruises president, said: “The world’s first gin distillery at sea will be one of the standout star attractions on our new ship. Marabelle means ‘star of the sea’, so this is a perfectly apt name for our unique recipe gin created on board Iona, a ship to make sea the star.”

A total of 18 botanicals will be used to make the gin, including heather, citrus, green apple, blackberry, rose petals, mint and sea kelp.

After its initial launch on Iona, Salcombe Distilling Co will take over distillation of P&O Cruises Marabelle Gin in its 450-litre copper still Provident in Salcombe. The gin will then be served across the entire P&O Cruises fleet.

Angus Lugsdin, Salcombe Distilling Co co-founder, said: “Iona and the sea have been the inspiration for every element of Marabelle Gin from the name and the design of the bottle label, with the star formations in the night sky overhead, to the flora native to the island of Iona, juniper and heather, used in the recipe.

ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN Making A Stir

LOUIS XIII's Perfect Gift Available In The UK

November 16,2020

If you’ve ever wondered if Cognac would make the perfect gift than Remi Martin has the perfect answer with their Louis XIII Gift Collection.

With a contemporary design, and in LOUIS XIII’s signature red, the gift box is fastened with an elegant sheath presenting the fleur-de-lys seal and contains three separate compartments, with the largest chamber holding a classic decanter of LOUIS XIII cognac, and the top drawer holding two cognac glasses engraved with a fleur-de-lys. Both can be inscribed with a message, name or date.

Opening the lower drawer will unveil a selection of gifts and accompaniments, designed in collaboration with French Houses Bernardaud, Christofle and S.T. Dupont to complement the decanter and glasses. Each gift has been imagined based on each client’s personal desire to thank or honour somebody else.

There is also the opportunity to offer an invitation to discover the House of LOUIS XIII, based in Cognac, and take a journey through time with an exclusive initiation tasting. Moreover, they can add experiences such as an Opening Ceremony by a Brand Ambassador or a LOUIS XIII tasting in a prestigious bar, hotel or palace.

The Gift Collection by LOUIS XIII is composed of 6 customizable coffrets: The Expert Set, The Cigar Set, The Caviar Set, The Bellota Bellota Set, The Serving Set and The Souvenir Set.

Available in the LOUIS XIII boutiques based in Cognac, London, Beijing, Xi’an, Shenzhen, Hangzhou and online at louisxiii-cognac.com, specifically for the UK.

Priced from €4,000 to €10,000, depending on the theme and experiences.

ABSOLUT LAUNCHES GLOBAL ADVERTISING CAMPAIGN Making A Stir

HERNÖ TO OPEN GIN HOTEL AND COCKTAIL BAR

November 11,2020

With an ambition to turn the High Coast of Sweden into an international destination for gin lovers, Swedish Gin brand Hernö is planning to build a gin hotel in Härnösand and open a new cocktail bar in Stockholm.

Located by the sea,  the Hernö Gin Hotel will be spread across nine floors, with 120 rooms, a restaurant, a cocktail bar and a conference department. It will also be connected to the city baths, complete with sauna and spa, which will be available to hotel guests. The “first-class facility” will attract business travellers and tourists.

Maria Åman, head of communications at Hernö Gin, added: “The hotel will also be important to attract companies, investors and people moving to the city since it will offer attractive accommodation and will also create jobs.

“The High Coast of Sweden is a region where outdoor tourism is a strong sector that is on the rise and tourism is increasing in the region.

“We strongly believe that this trend will continue after coronavirus and that people will continue to choose outdoor tourism and to visit smaller cities/places.”

For. more information, go to hernogin.com

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